Ron Allen is EVP of Commercial at Silvergate Media. He has over 20 years’ experience in international licensing and is responsible for Silvergate’s global licensing strategy and sales revenues. He joined Silvergate Media in 2011 to help establish the new company, and has managed the growth of its’ properties, Octonauts and Peter Rabbit, worldwide. His worldwide network of partnerships encompass TV broadcasters, toy companies, global retailers, licensing agents, digital content providers and key players in the attractions industry.
Before joining Silvergate Media, Ron was at Chorion where he grew their consumer products business for Mister Men, Gaspard and Lisa, Noddy, Olivia and Beatrix Potter across key European territories, and in Japan, a key territory for their brands.
Prior to that, he led international licensing and sales teams in the publishing industry, including Oxford University Press and Virgin. He has also lived in Spain, where he represented a portfolio of leading sports and lifestyle properties. Asia is a key area of expertise; China is a key focus of his role at Silvergate Media, and he speaks fluent Japanese.