Oct 03, 2016

London – 3rd October 2016


STA, the world’s largest independent swimming teaching and lifesaving organisation, is thrilled to announce an exciting new licensing partnership with Octonauts, the popular British children’s television series, produced by Silvergate Media for the BBC channel CBeebies.

To support the partnership, STA is launching a brand new range of Octonauts branded swimming awards for children aged 2-7 years, (although Octonauts fans of all ages are welcome to use them too!).

The new swimming awards focus on six of the most popular Octonauts characters, including Captain Barnacles and Kwazii. Each award is centred on the character’s individual personality and teachers can use them multiple-times to reward children for specific single achievements and milestones.

For example with Captain Barnacles, who is known for being brave, teachers can reward learners for being ‘brave’ – for example the first time they jump in the water or dive in at the deep end. The skills list for each award is endless and is not age restrictive, making them a great way to keep learners of all swimming levels motivated.

Zoe Cooper, STA’s Sales & Marketing Director is very excited about the launch said:

“Children love the Octonauts and enjoy watching the characters spend their time exploring the oceans – they truly make a perfect fit for our new motivational awards programme.”

“We look forward to watching thousands of little ones being brave or cool or clever like their favourite Octonauts while enjoying learning how to swim and how to be water safe – and we are excited to see who will be the first ones to collect all six badges as we have a further surprise in store!”

Ron Allen, SVP Commercial at Silvergate Media said:

“The partnership between Octonauts and the STA is absolutely perfect. “Explore, Rescue, Protect” underpins our show, and we’re delighted that this partnership will help kids explore the water, and do so safely.”

The six awards in the series, which are supported by colourful Octonauts branded certificates and badges, are:

  1. I’m Brave like Captain Barnacles
  2. I’m an Explorer like Kwazii
  3. I’m Cool like Peso
  4. I’m Talented like Dashi
  5. I’m Clever like Shellington
  6. I’m Good like Tweak

Furthermore, because it is a standalone swimming awards programme, the Octonauts certificates and badges can be used to support all learn to swim programmes, not just STA.

To celebrate the launch of the new Swimming Awards Series, STA is inviting Swim Schools across the UK to hold their very own Octonauts pool party in November. In support STA has created a free downloadable Octonauts themed party pack, which includes decoration templates, #swimadventures party games for different age groups and activity sheets. For further information, please go to


Notes to Editors

Founded in 1932, STA is the UK’s leading charity dedicated to the teaching of swimming, lifesaving and survival techniques – see

Uniquely, STA is also the only awarding organisation in the UK that can deliver multi-aquatic programmes in Swimming Teaching, Lifesaving, First Aid and Pool Plant Management.

In support, STA works direct with swim schools, holiday centres and leisure operators to help raise standards and improve swimming lesson programmes through its internationally recognised learn to swim programme.

Silvergate Media
Silvergate Media is a creative content and licensing company driven by big ideas and big collaborations. Silvergate was formed in 2011 by Waheed Alli and William Astor, with offices in New York and London. In April 2016 Silvergate partnered with Shamrock Capital, an LA based private equity firm, who now hold a stake in the Company.
Silvergate develops and produces world-class content built to inspire, entertain and engage audiences of all ages through innovative storytelling, great products and strong partnerships.

Silvergate has a number of assets based on characters and brands developed for pre-school children and their development slate continues to grow. Among their portfolio of projects in production are Peter Rabbit (currently in its second season), Octonauts (currently in its fourth season), a new preschool series, Sunny Day (first season to be aired in 2017) and a new children’s series, Hilda (available exclusively on Netflix worldwide from the beginning of 2018).

Silvergate are currently in pre-production on other brand new programmes for partners including Disney and their development slate continues to grow.

The Octonauts are a team of adventurers who explore the world’s oceans, rescue aquatic creatures and protect their habitats – from the rainforests of the Amazon to the deepest depths of the Midnight Zone. Captain Barnacles Bear, ex-pirate Kwazii Cat, medic Peso Penguin and the rest of the crew fearlessly dive into action, deploying a fleet of aquatic vehicles, including their Octopus-shaped home- base, the Octopod.



Samantha Stewart
Tel: +44 1746 763576

Silvergate Media

Tel: + 44 207151 0170
Ron Allen, SVP Commercial

Instinctif Partners (for Silvergate media enquiries)

Lauren Foster / Chris Birt
Tel: + 44 20 7457 2020