SILVERGATE TEAMS WITH PAPERCHASE FOR CLASSIC PETER RABBIT
Apr 14, 2014
Stationery, home and gift range to launch spring 2015
Independent media company Silvergate Media has partnered with leading stationery retailer Paperchase on an exclusive new range of products based on the Classic Peter Rabbit illustrations of Beatrix Potter.
This range, Paperchase’s first full range based on a licensed character, will include a broad portfolio of products from stationery, gift wrap, and partyware to homeware ,tableware and a variety of gift products. The range is due to be ready for January 2015.
Cathy Keogh, VP Consumer Products UK at Silvergate said: “Paperchase has a well established reputation as a highly innovative stationer with a keen focus on design and high quality. Beatrix Potter’s Peter Rabbit illustrations translate beautifully onto a wide range of products and we believe that Paperchase is the perfect partner to take this gifting range to market.”
The Classic Peter Rabbit range will be distributed through all Paperchase stores and concessions, via the Paperchase website and in the company’s store in Dubai.
Classic Peter Rabbit is currently licensed to over 100 companies including Gund (plush), Emma Bridgewater (ceramic tableware), Wedgwood (china and tableware) and Charbonnel et Walker (chocolate).
Beatrix Potter’s charming stories have been delighting children for over 110 years with over two million books sold every year – approximately 4 copies per minute. Since its publication in 1902, The Tale of Peter Rabbit has never been out of print and has sold over 40 million copies worldwide.
About Silvergate Media
Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world- class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.
Lifetime global sales of the Beatrix Potter books exceed 250 million and over 2 million Beatrix Potter books are sold every year worldwide – which is four books every minute. www.peterrabbit.com.
Paperchase is the UK’s number 1 shopping spot for fashionable and innovative design-led stationery. For over 40 years it has inspired with stylish stationery, unique greeting cards, distinctive gifts as well as quality art and craft materials.
Always ready with fresh and inventive ideas, Paperchase is constantly launching new products with each and every spring summer and autumn winter collection. Many of these are created in-house by a talented team of designers, so ranges are exclusive. Alongside innovation, Paperchase maintains a great variety of essentials too, tried and tested by its loyal customers.
Paperchase is a multichannel retailer offering in-store and online shopping in the UK, EU and USA. There are currently more than 130 Paperchase stores in the UK and concession sites in Ireland, the Netherlands, Denmark, France, Germany and the Middle East. Products are also stocked in House of Fraser and Selfridges.
To find out more visit paperchase.co.uk
Dawn Nicholson – DawnN@paperchase.co.uk