Silvergate signs three year global master toy renewal deal with Fisher- Price for Octonauts

Feb 15, 2016

London and New York – 15 February 2016


The brand-new Gup-K vehicle featured in the double-length special, “The Octonauts and The Great Swamp Search!”

Silvergate Media (“Silvergate”), the international TV production and licensing company focused on pre-school children’s entertainment based in New York and London, has signed a three year master toy renewal deal for Octonauts, its undersea preschool adventure property with Fisher- Price Inc., one of the world’s leading manufacturers of infant and preschool toys and a subsidiary of Mattel Inc.

Now in its fourth season Octonauts is aired in over 100 countries across the  world,  including  on Disney Channel (USA), ABC (Australia), TF1 (France) and Super RTL (Germany). Octonauts is also broadcast on China Central TV (“CCTV”).

Fisher-Price have been Silvergate’s toy partner for Octonauts since 2011, with the brand established as a leading preschool toy property in the United States, UK, Europe, Australia, and Korea. A successful toy launch is underway in China, with Russia to follow this Fall.

Fisher-Price plans to launch over 20 new toys in 2016, based around a fantastic “Year of Slime” play pattern.

Waheed Alli, CEO, Silvergate said:

“We are thrilled to have renewed our partnership with Fisher-Price demonstrating our commitment to working with world-class partners to develop fantastic toys.

“Octonauts is now truly a global property, and continues to go from strength to strength as a unique and exciting pre-school brand.

“As the show gains popularity in new markets, we look forward to millions more children enjoying Octonauts toys at home.”

Susie Lecker, EVP Chief Brand Officer, Toybox Division, Mattel Inc. said:

“We’ve really enjoyed bringing the underwater world of Octonauts to life thanks to a globally relevant aquatic and rescue theme that’s so toyetic that the toys jump out of the show.

“Silvergate’s dedication to support Octonauts with continuous new content paired with an aggressive pursuit of content distribution makes them a terrific partner.”

Under the three year master toy license, Fisher-Price has global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids.



Silvergate Media
Ron Allen, SVP Commercial
Tel: + 44 207151 0170

Instinctif Partners
Lauren Foster – London
Tel: + 44 20 7457 2020

Meridith Bridge – New York
Tel: + 917 370 5633

Notes to Editors

Silvergate Media

Silvergate Media is a creative content and licensing company driven by big ideas and big collaborations. Formed in 2011 following a buyout from Chorion by William Astor and Waheed Alli, with offices in New York and London.

Silvergate develops and produces world-class content built to inspire, entertain and engage audiences of all ages through innovative storytelling, great products and strong partnerships.

Silvergate has a number of assets based on characters and brands developed for pre-school children. Among their portfolio of projects in production are Peter Rabbit (currently in its second season) and Octonauts (currently in its fourth season).

Silvergate are currently in pre-production on four brand new programmes for partners including Disney, Nickelodeon and Netflix and their development slate continues to grow.


The Octonauts are a dynamic eight-member team of quirky and courageous adventure heroes who dive into action whenever there is trouble under the sea. Equipped with a fleet of aquatic vehicles, they rescue amazing sea creatures, explore incredible new underwater worlds, and often save the day before returning safely to their home base, the octopod.

About Fisher-Price

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher- (U.S.) and (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.