Feb 19, 2014

Peter Rabbit and Octonauts both pick up prizes

New York, 19 February 2014: Leading independent media company Silvergate Media has scooped prizes for both Peter Rabbit and Octonauts in the Spring 2014 Parents’ Choice Awards. Both brands were recognised in the Television category.

Peter Rabbit, a production of Silvergate Media, Nickelodeon U.S. and Penguin UK, was the winner of a Parents’ Choice Gold Award. The judging panel commended the new CGI programme for retaining ‘the charm and ease of (Beatrix) Potter’s tales from more than a century ago’ and that they were ‘made even more delightful with original songs and a cinematic score’. The panel also praised the show for delivering ‘deep themes and meaningful lessons’ while achieving a ‘great balance between Peter’s daring spirit and his gentle nature.’

Meanwhile, Octonauts received a Parents’ Choice Recommended Award with judges praising the show for ‘weaving eco-friendly themes and age-appropriate biology facts into its show content’. The panel agreed that Octonauts is a ‘fun and informational half-hour that will appeal to adventurous and animal-loving preschoolers’.

Mary Durkan, CEO of Silvergate Media said: “At Silvergate we are committed to delivering best-in- class children’s programming across all our brands. It is very rewarding to know that an organisation as respected as Parents’ Choice celebrates the same high production values that we always strive to achieve.”

Parents’ Choice Foundation was established in 1978 and is the US’s oldest non-profit guide to quality children’s media and toys. The Parents’ Choice Awards recognises excellence across a number of different categories of children’s products and media including Television, Books, Toys, DVD and Mobile Apps.

Peter Rabbit and Octonauts are animated by Brown Bag Films.

Peter Rabbit is an animated preschool series based on the characters created by Beatrix Potter in her classic children’s series The Tales of Peter Rabbit. The Tale of Peter Rabbit has never been out of print and is translated into over 35 languages throughout the world. Lifetime global sales of the Beatrix Potter books exceed 250 million and over 2 million Beatrix Potter books are sold every year worldwide – which is four books every minute.

Based on the original books by Meomi, Octonauts is animated by Brown Bag Films and continues to go from strength to strength as a unique and exciting global pre-school brand.

About Silvergate Media

Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world- class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.