Silvergate Media’s Peter Rabbit hops into Germany

Jan 21, 2014

Super RTL on board as broadcaster and licensing & merchandising agent

London, 21st January 2014. Independent entertainment company Silvergate Media has signed a deal with Super RTL for the broadcast and merchandising rights for its perennially popular property Peter Rabbit brand across German-speaking territories including Germany, Austria, Switzerland, Liechtenstein, Luxembourg, and Alto  Aldige.

Co-produced with Penguin UK and Nickelodeon US, the brand new Peter Rabbit animated television series consists of 50 x 11’ and three half-hour specials. The series launched to great ratings in the top time slot on SuperRTL’s Toggolino in November 2013 and has had similar success following launches in the US, UK, France and Australia.

The licensing and merchandising deal agreed between Silvergate Media and Super RTL includes both incarnations of Beatrix Potter’s beloved rabbit, Classic  Peter Rabbit and Peter Rabbit TV – based on the new CGI animated TV programme. Activity planned for the brand includes promotions, live entertainment, music, magazine publishing and home entertainment with the television launch providing synergy between on air and off air activity.

Ron Allen, SVP Consumer Products EMEA at Silvergate Media says: “Super RTL is  a fantastic strategic partner for us. They have been an excellent representative for  our other property, Octonauts, for a number of years and we look forward to expanding our relationship and the opportunities that this deal creates for the Peter Rabbit brand.”

Carsten Göttel, Program Director at Super RTL says: “We are very happy to expand our partnership with Silvergate with another extraordinary series after our first and successful cooperation on Octonauts. This beautiful TV adaptation of a truly classic property has found its audience from the very beginning and is very popular with both kids and parents on our channel. We are looking forward to exploring the numerous opportunities this strong brand offers.”


Notes to Editors:


Thanks to high-quality programming which not only appeals to little folks but also meets the educational requirements of parents, SUPER RTL is by far the most popular TV channel among kids. For the past 15 years, SUPER RTL has reigned supreme as Germany’s uncontested market leader on the children’s TV market, having the broadest reach of any children’s channel across Europe. Yet this Cologne-based station, first launched back in April 1995, attracts more than just younger audiences: it offers programmes for the whole family, including classic animation films, cartoon specials, kids’ feature films, in-house shows and comedies for prime time viewing after 8.15 pm.

About Silvergate Media:

Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world-class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.

Peter Rabbit:

  • The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was first published by Frederick Warne in 1902. Frederick Warne is an imprint of Penguin.
  • The World of Beatrix Potter, initiated by Potter herself, is now one of the world’s longest running and largest international literature-based licensing programmes with more than 350 licensees worldwide.
  • The Tale of Peter Rabbit has never been out of print since it was first published.