Silvergate Media and Moose Toys preview new global Octonauts Above & Beyond master toy line
Jan 28, 2022
London – Friday 28 January 2022 – Silvergate Media (Silvergate) and Moose Toys have revealed a preview of the highly-anticipated new toy line based on Octonauts Above and Beyond, which will launch at retail in August 2022. This exciting step forms the next stage in Silvergate’s strategy to reinvigorate the Octonauts franchise.
Octonauts Above and Beyond, is the new spin off to Silvergate’s beloved pre-school franchise Octonauts which takes the much-loved crew of intrepid explorers beyond the sea and onto land with an exciting array of new locations, vehicles and storylines to enjoy.
Season 1 launched globally on Netflix in September 2021 to great success, and Silvergate supported the launch in the US with a flagship marketing campaign.
Belinda Gruebner, Chief Marketing Officer, Moose Toys commented:
“Anticipation for the new line of Octonauts: Above & Beyond toys has been building since we announced our partnership. Moose’s strength and expertise in the preschool aisle shine with these toys designed to capture the hearts and imaginations of young Octo-fans. Widely regarded as one of the top preschool properties, Octonauts is action-packed, educational and anchored in learning through problem solving and teamwork, and our toy line continues this outside of the episodes.”
Ron Allen, Executive Vice President, Commercial, Silvergate Media added:
“When we tapped Moose Toys as our partner to develop a toy line that captured the world of Octonauts: Above & Beyond, we knew they would bring their signature innovation and vast experience in creating toys that have proven success with the preschool audience. What they delivered with this debut line is ‘above and beyond,’ and we could not be more delighted. We share in Moose’s enthusiasm and look forward to ‘Octonauts’ fans enjoying imaginative playtime with their favourite characters and vehicles from the Netflix show.”
The must-have toy line is at-the-ready to help the Octonauts team of adventurers, Captain Barnacles, Kwazii and Peso and the entire Octocrew, in their mission to EXPLORE, RESCUE and PROTECT as they respond to a range of new dangers across the globe. The vehicle-based line is supported by figures and playsets which allow Octonauts fans to recreate their favourite episodes and imagine new adventures based on the hit shows Octonauts and Octonauts: Above & Beyond.
The toys will be available globally at retail from August 2022. The launch of the new Octonauts line will be supported by a 360-market ing campaign including national television, digital media buys, influencer partnerships and in-store point-of-sale features.
Octonauts appeals to audiences around the world due to its superb storytelling, educational narratives and compelling characters that cross-cultural divides.
Kids learn real facts about amazing creatures, extreme new environments and the challenges of water and weather phenomena.
There are five seasons and a trio of Netflix Original movie-length specials currently available on Netflix. The series is a ratings hit with leading broadcasters worldwide including CCTV, BBC, ABC and Super RTL. The Octonauts official YouTube channels have delivered more than 2 billion lifetime views, within the region of 2 million subscribers, with around 2 million subscribers.