Silvergate Media and Fisher-Price Ink Global Master Toy Renewal Deal for Octonauts

Oct 14, 2013

London, 14 October 2013. UK independent entertainment company Silvergate Media has signed a renewal deal with Fisher-Price, Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, Inc., to continue as Master Toy partner for its undersea preschool adventure property, Octonauts.

During the hugely successful first term, the toys have appeared on shelves across a host of key territories including the UK, France, Germany and Australia. Most recently the US joined the list of territories snapping up Octonauts toys, with the exclusive March launch at Toys“R”Us® receiving great consumer response.

Silvergate Media’s animated series Octonauts (92 x 11’ and 6 x 22’ specials) has been equally well received globally, sold in over 100 territories and broadcasting on CBeebies in the UK, the Disney Junior block on Disney Channel in the US, ABC Australia and SuperRTL’s Toggolino in Germany – strong partnerships which have served to bolster the momentum of the property’s success.

Mary Durkan, CEO at Silvergate Media said: “The fast-paced, adventure-filled and educationally-rich world of the Octonauts has been hugely popular with both audiences and licensees, and we are delighted to be continuing our thriving partnership with Fisher-Price. The extension of the Master Toy deal will build on the fantastic broadcast platform and support we have with our international broadcast partners and will bring Octonauts toys and adventures into the homes of millions more children.”

Based on the richly imaginative books by award-winning design team, Meomi, Octonauts combines elements of classic team action-adventure with dazzling CGI animation to transport preschoolers into a world they can’t ordinarily visit…the ocean. The show will arouse the curiosity and feed the imagination of preschoolers, answering questions in a journey of discovery through the world’s oceans.

Silvergate Media holds all audio visual and worldwide licensing and merchandising rights to Octonauts.


For further information please contact:
Janet Balmforth, DDA Blueprint Tel: + 44 (0) 208 868 0511 or

Notes to Editors:

About Silvergate Media:
Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world-class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.

The Octonauts:
The Octonauts are a dynamic eight-member team of quirky and courageous adventure heroes who dive into action whenever there is trouble under the sea. Equipped with a fleet of aquatic vehicles, they rescue amazing sea creatures, explore incredible new underwater worlds, and often save the day before returning safely to their home base, the octopod. Based on the original books by Meomi, Octonauts is animated by Brown Bag Films and continues to go from strength to strength as a unique and exciting global pre-school brand.

About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 82 years. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®. The Company’s website,, as well as its Facebook page, provide valuable information and resources to parents and grandparents around the world.