Oct 15, 2013

October 15, 2013 – Independent media company Silvergate Media has announced two significant additions to its Classic Peter Rabbit licensee roster.

Leading toy manufacturer Gund will be producing Peter Rabbit plush, plush keyrings and mohair plush for the UK, Eire/Channel Islands and mainland Europe. Product will be distributed through high end retail outlets and is expected to launch in Spring 2014.

Iconic British designer Emma Bridgewater has developed a range of ceramic tableware. The initial ceramic collection includes a bowl, plate and child’s mug, available in a boxed set or individually, as well as a full-sized mug. This collection is already available online and in store at the four Emma Bridgewater shops in the UK as well as over 200 independent retailers. A melamine range and additional ceramic designs are due to follow in 2014. The licence will see the range being distributed in the UK, US, Japan, Australia and Europe.

Ron Allen, SVP Consumer Products for Silvergate Media, said:

“Beatrix Potter’s imaginative stories and exquisite illustrations are known and loved the world over. The addition of Gund and Emma Bridgewater to our licensee portfolio strengthens our ability to connect with a new generation of sophisticated gift givers and collectors looking for high quality, contemporary products.”

Classic Peter Rabbit is currently licensed to over 100 companies including Wedgwood (china and tableware), Charbonnel & Walker (chocolate), Rainbow Designs (nursery plush and nursery toys) and recently ran a hugely successful clothing range with Gap.

Beatrix Potter’s charming stories have been delighting children for over 110 years with over two million books sold every year – approximately 4 copies per minute. Since its publication in 1902, The Tale of Peter Rabbit has never been out of print and has sold over 40 million copies worldwide.


About Peter Rabbit

  • The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was first published by Frederick Warne in 1902. Frederick Warne is an imprint of Penguin.
  • The World of Beatrix Potter™, initiated by Potter herself, is now one of the world’s longest running and largest international literature-based licensing programmes with more than 350 licensees worldwide.
  • The Tale of Peter Rabbit has never been out of print since it was first published.

About Silvergate Media

Silvergate Media is a highly creative TV Production and licensing company driven by big ideas and big collaborations. Formed in 2011, and with offices in New York and London, Silvergate develops world- class brands which inspire, entertain, educate and engage through innovative content, great products and strong partnerships. Among these brands are Peter Rabbit and Octonauts, two highly successful international properties for children.

About Frederick Warne

Frederick Warne & Co. Ltd, is the owner and guardian of the Beatrix Potter property and original publisher of Beatrix Potter’s famous little white books. In 1983, Frederick Warne was acquired by Penguin, the consumer book division of Pearson Plc.

The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was the first in the series to be published by Frederick Warne (1902) and it went on to become one of the best-selling children’s classics of all time. Today a wide range of books are published by Frederick Warne under the Beatrix Potter brand, including gift books, storybooks, novelty books and the original classics. Lifetime global sales of the Beatrix Potter books exceed 250 million and over 2 million Beatrix Potter books are sold every year worldwide – which is four books every minute.