Mission To China
Aug 01, 2018
The sheer size of the Chinese market makes it very attractive for any brand to increase its visibility. However, companies big and small have discovered that it can be a struggle to break in. Silvergate Media, a TV production and licensing company for children’s brands like animated preschool series “Octonauts,” has been taking its mission to break into China seriously, finding success with its IP launches and further developing a new business arm to help other companies grow in the territory as well.
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