CCTV Acquires Rights to Peter Rabbit and Octonauts in China
Apr 24, 2014
24th April 2014
Leading independent media company, Silvergate Media today announced that CCTV, the national state broadcaster in mainland China, has acquired broadcast rights to its two flagship pre-school properties, Octonauts and Peter Rabbit.
The sale is a significant development for Silvergate Media and UK animation in the territory, where the two shows will be part of only a select handful of foreign animation being screened by the broadcaster.
Already enjoying great success in dozens of major territories around the globe, this deal will deliver Octonauts and Peter Rabbit to a huge new audience, taking them to a whole new level of success. Silvergate Media, through its agent Xing Xing, will control the licensing and merchandising rights in the territory.